Privacy Policy
Privacy Policy
Last updated: February 9, 2026
Lilly Maeve operates this website and online store, including all related content, features, and services (the “Services”), to provide customers with a secure and curated shopping experience. Our store is hosted on Shopify, which enables us to offer our products and services.
This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our website, make a purchase, or communicate with us. In the event of any inconsistency between our Terms of Service and this Privacy Policy, this Privacy Policy governs matters relating to personal data.
By accessing or using our Services, you confirm that you have read and understood this Privacy Policy.
1. Personal Information We Collect
When we refer to “personal information,” we mean any information that identifies you or can reasonably be linked to you.
Depending on how you interact with our store, we may collect:
Contact Information
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Name
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Billing and shipping address
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Email address
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Phone number
Payment Information
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Payment method details
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Transaction confirmation
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Billing data
(Payments are processed securely via certified payment providers. We do not store full payment card details.)
Account Information
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Login credentials
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Preferences and saved settings
Order & Transaction Information
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Products viewed
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Items added to cart or wishlist
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Purchase history
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Returns and exchanges
Communication Data
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Messages sent to us via email or customer service
Device & Usage Information
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IP address
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Browser type
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Device details
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Website interaction data
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Cookies and similar tracking technologies
We may also derive insights from your interactions to improve our Services.
2. How We Collect Information
We collect personal information:
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Directly from you when you place an order, create an account, or contact us
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Automatically through cookies and analytics tools when you browse our website
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From Shopify and trusted service providers who support our store operations
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From selected marketing or business partners
3. How We Use Your Information
We use personal information for the following purposes:
To Provide and Improve Our Services
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Process orders and payments
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Arrange shipping and returns
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Manage your account
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Provide customer support
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Personalize your shopping experience
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Improve website functionality and product offerings
Marketing & Communications
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Send newsletters or promotional emails (only where consent is given)
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Display relevant advertising based on browsing activity
You may unsubscribe from marketing emails at any time.
Security & Fraud Prevention
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Protect our website and customers
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Prevent fraudulent or unauthorized transactions
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Maintain secure account access
Legal & Compliance
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Comply with legal obligations
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Respond to lawful requests from authorities
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Enforce our policies and terms
4. Sharing of Personal Information
We may share your personal information when necessary and only for legitimate business purposes, including:
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With Shopify, which hosts and supports our store
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With payment processors and shipping partners
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With analytics and IT service providers
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With marketing platforms (where consent applies)
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When required by law or in connection with a business transaction
All partners are required to comply with applicable data protection regulations.
5. Shopify’s Role
Our store is hosted by Shopify. As part of providing the Services, Shopify may process certain personal information on our behalf.
Shopify may also use aggregated interaction data to improve its services and features. Where Shopify acts as a data processor, it handles personal data in accordance with its own Privacy Policy.
For more information about Shopify’s privacy practices, you can visit:
https://privacy.shopify.com
6. Third-Party Links
Our website may contain links to external websites or platforms. We are not responsible for the privacy practices or content of third-party websites. We recommend reviewing their privacy policies before providing personal information.
7. Children’s Privacy
Our Services are not intended for individuals under the age of majority in their jurisdiction. We do not knowingly collect personal data from minors.
If you believe a child has provided personal information to us, please contact us so we can take appropriate action.
8. Data Security & Retention
We implement appropriate technical and organizational safeguards to protect your personal information. However, no system can guarantee complete security.
We retain personal information only for as long as necessary to:
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Fulfill contractual obligations
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Comply with legal requirements
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Resolve disputes
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Enforce our policies
9. Your Rights
Depending on your location, you may have the right to:
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Access your personal data
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Request correction of inaccurate data
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Request deletion of your data
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Request data portability
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Withdraw consent for marketing communications
To exercise your rights, please contact us at:
We may need to verify your identity before processing certain requests.
10. International Data Transfers
Your personal information may be processed outside your country of residence.
If data is transferred outside the European Economic Area (EEA) or the United Kingdom, we rely on appropriate legal safeguards, such as Standard Contractual Clauses or equivalent protection mechanisms.
11. Complaints
If you have concerns about how we handle your personal data, please contact us first.
You also have the right to lodge a complaint with your local data protection authority if you believe your data protection rights have been violated.
12. Updates to This Policy
We may update this Privacy Policy from time to time to reflect legal, operational, or regulatory changes.
Any updates will be posted on this page with a revised “Last updated” date.
13. Contact Information
If you have any questions about this Privacy Policy or how we handle personal data, please contact us: